Privacy Policy
Last updated: 27 July 2026
Your shop's data is yours. This page explains plainly what we store, what leaves your device, and what we never do.
What we store
| Data | Why | Where |
|---|---|---|
| Your phone number / email | To sign you in | Our servers (India region) |
| Shop name, city | To label your bills | Your device + our servers |
| Bills, stock, udhaar | The product itself | Your device first; synced if you sign in |
| Customer names and phone numbers | So you can track credit and send reminders | Your device + our servers |
| Payment records | Legal requirement for subscriptions | Razorpay + our servers |
What we never do
- We never sell your data, or your customers' phone numbers, to anyone.
- We never send messages to your customers on our own. You approve and send every WhatsApp reminder yourself.
- We never ask for your OTP, password or bank details. Nobody from Selvi will ever ask you for these — if someone does, it is not us.
About the AI features
When you ask Selvi a question, a summary of your shop numbers (totals, low-stock items, who owes the most) is sent to an AI provider to generate the answer. It is not used to train their models and is not stored by us beyond answering you. If you would rather this never happened, do not use the AI question feature — billing, stock and udhaar all work without it.
Card and payment details
We never see or store your card number, UPI PIN or bank credentials. Payments are handled entirely by Razorpay, a PCI-DSS compliant payment gateway.
Your rights
Under India's Digital Personal Data Protection Act, 2023 you may ask us to show you your data, correct it, or delete it. Email support@selvi.software and we will respond within 7 working days.
Retention
We keep your shop data while your account exists. If you request deletion, we remove it within 30 days, except records we must keep by law (such as payment records for tax purposes).
Contact
Privacy questions: support@selvi.software · +91 93634 25599
Grievance Officer
Under the Digital Personal Data Protection Act 2023 and the Information Technology (Intermediary Guidelines) Rules, you can raise any privacy or data complaint with our Grievance Officer, who will acknowledge within 24 hours and resolve within 15 days:
Manish Waran
Grievance Officer, Selvi
Thanjavur, Tamil Nadu, India
support@selvi.software
+91 93634 25599
Who is responsible for your customers' data
This matters and is easy to get wrong. When you record a customer's name, phone number or udhaar balance in Selvi, you are the Data Fiduciary for that person's data — it is your shop's relationship with your customer. Selvi is the Data Processor: we store and process it only to provide the app to you, only on your instructions, and never for our own purposes.
Concretely, that means we do not sell, rent or share your customers' details with anyone; we do not use them to advertise; and if you delete a customer or your account, that data is deleted from our systems too.
It also means you carry the duty to your customers: tell them you keep a record, and only send them messages they would expect from a shop they buy from. Selvi never sends a message on its own — every reminder opens WhatsApp for you to read and send yourself.
Where your data actually sits
Your bills, stock and customers live on your own device first. If you sign in, an encrypted backup is stored on Supabase in Mumbai, India (ap-south-1).
One exception, stated plainly: when you use Selvi's AI features, the figures from your shop (totals, counts, product names) are sent to an AI provider whose servers may be outside India. Customer names, phone numbers and individual debts are never sent. If you would rather nothing leaves the country at all, turn the AI features off in Settings — billing, stock, udhaar and reports all keep working without them.
Getting your data out
Settings → Export backup writes a complete file of everything Selvi holds for your shop, in a readable format, at any time and at no cost. That is your right to portability under the DPDP Act, and it is also simply good practice.